Brooklyn-based design company MSCHF has launched a new concept in trainers, which are Nike-emblazoned athletic shoes which have several interesting features:
- "Holy water" from the River Jordan injected into the soles
- A crucifix on the shoelaces
- The fabric part is made of "100% frankincense wool," whatever the fuck that is
- An inscription saying, "Matthew 14:25" ("In the fourth watch of the night, Jesus went to them, walking on the sea")
Now, for the kicker. I haven't told you how much they cost.
Three thousand dollars a pair.
[Image is in the Public Domain]
Turns out, the Chief Commerce Officer of MSCHF, Daniel Greenberg, thought the whole thing was a joke. He'd been amused by "collab culture," where two companies with unrelated products will team up for some kind of marketing drive (a good example is Uber and Spotify). MSCHF thought they'd push it one step further, with a collab between a company and a divine entity. "[W]e wanted to make a statement about how absurd collab culture has gotten," Greenberg said. "We were wondering, what would a collab with Jesus Christ look like?"
Myself, I don't think they were "making a statement," or in fact, gave a rat's ass about the "absurdity" of collab efforts. This was a money-making effort, pure and simple, and as such succeeded brilliantly.
There's a lot about this that bothers me, though. It's not that I'm not sometimes critical of religion; any long-term readers of Skeptophilia know that I don't believe in giving a bye to hypocritical or immoral behavior simply because it comes under the heading "this is part of my religion." But this isn't criticism of religion, unless you take it as some kind of twisted jab at people wanting to spend lots of money for something that they think will confer a blessing on them.
This is using people's beliefs and devotion to make money.
On the one hand, it's easy to laugh at anyone that gullible, but this is where we run head-on into one of the guiding principles of my life, which is, "Don't be a dick." I have no problem with skewering sacred cows when it's warranted, but ridiculing people's cherished beliefs for no good reason -- even if you don't share those beliefs -- is nothing more than smug, self-righteous nastiness.
And it's a little hypocritical to lambast multi-million-dollar celebrity preachers like John Hagee and Franklin Graham for their smug, self-righteous nastiness, and then engage in the same behavior yourself.
So I find the whole thing distasteful, and Greenberg's blithe attitude toward using people's beliefs to rip them off is a little sickening. You might expect, given my staunch atheism, that I would have joined in the laughter at people willing to fork over three thousand bucks for a pair of Jesus sneakers -- if so, sorry, I'm not laughing. There's plenty about religion and politics and the world in general to criticize, or even to laugh at. This one is just self-congratulatory cupidity -- and, honestly, says more about the people selling the shoes than it does about the ones buying them.
I am not someone who generally buys things impulsively after seeing online ads, so the targeted ad software that seems sometimes to be listening to our conversations is mostly lost on me. But when I saw an ad for the new book by physicist James Trefil and astronomer Michael Summers, Imagined Life, it took me about five seconds to hit "purchase."
The book is about exobiology -- the possibility of life outside of Earth. Trefil and Summers look at the conditions and events that led to life here on the home planet (after all, the only test case we have), then extrapolate to consider what life elsewhere might be like. They look not only at "Goldilocks" worlds like our own -- so-called because they're "juuuuust right" in terms of temperature -- but ice worlds, gas giants, water worlds, and even "rogue planets" that are roaming around in the darkness of space without orbiting a star. As far as the possible life forms, they imagine "life like us," "life not like us," and "life that's really not like us," always being careful to stay within the known laws of physics and chemistry to keep our imaginations in check and retain a touchstone for what's possible.
It's brilliant reading, designed for anyone with an interest in science, science fiction, or simply looking up at the night sky with astonishment. It doesn't require any particular background in science, so don't worry about getting lost in the technical details. Their lucid and entertaining prose will keep you reading -- and puzzling over what strange creatures might be out there looking at us from their own home worlds and wondering if there's any life down there on that little green-and-blue planet orbiting the Sun.
[Note: if you purchase this book using the image/link below, part of the proceeds goes to support Skeptophilia!]