Miraculous backfire

I walk a pretty fine line, here at Skeptophilia, between criticizing ideas and ridiculing the people who hold them.  And I'm sure that I've stepped across that line more than once, given my fondness for the word "wingnut."  But I do try to focus on people's words, actions, and ideologies rather than launching broad-brush ad hominems.  That way lies Ann Coulter, and heaven knows we wouldn't want to go there.

Wait, was that a personal ad hominem?

Dammit.

Anyhow, any time you write something and post it or publish it, you take the chance that you're going to cause some negative responses.  And the problem is that there's a range of negative responses people could have to what a blogger writes, from "disagreement" to "offense" to "so offended I'm going to sue your ass off for libel."  And this is the predicament that Stephanie Guttormson has found herself in.

Guttormson is the Operations Director of the Richard Dawkins Foundation, and is the kind of person who has slim tolerance for bullshit.  She has a YouTube channel called "Think Stephtically," and she has taken on all manner of psychics, faith healers, and their ilk.  And now, she has gotten herself into (in my opinion, entirely undeserved) hot water over her criticisms of Adam Miller, who claims to be a faith healer and miracle worker.

In two YouTube pieces -- "Adam Miller, Con Artist" and "Adam Miller, Charlatan Antics, Childish Tactics" -- she took Miller's claims apart piece by piece.  Devotees tried to strike back, with commentary such as the following:

I have had work done by Adam Miller for the last 2 years 12 years of nagging pain in my back, INDEED he is a healer this woman is a hacker and knows nothing about spirituality.  Adam and Eve Miller are the real deal back off and allow those their gifts to heal on.

Well, I might point out first that there's a difference between a "hack" and a "hacker," but the more trenchant response is the one that appeared immediately after the above post:

I brushed my teeth yesterday then crossed the street.  Today I forgot to brush my teeth, and was hit by a car crossing the street - IF only I had brushed my teeth, I wouldnt have been hit by a car.  Right?

(Y)our example demonstrates (amongst others) the logical fallacies of cherry picking, and correlation is not causality.  THAT is why we have scientific methodologies - to weed out those claims by people such as Adam when not supported by the evidence.

Spot on, of course.  But the problem with people like Miller is that they never just retreat in disarray when they're shown up -- they lash out.  And that's what Miller has done.  He has sued Guttormson for copyright infringement (she used some clips of Miller's schtick in her own videos) and for "actual harm caused to Mr. Miller as a result of Guttormson’s infringement and statutory damages."

The lawsuit probably doesn't stand a chance of being found in Miller's favor; but the problem is, Miller is wealthy (another indication of how many gullible people there are in the world) and can afford the cost far better than Guttormson can.  So Guttormson has started a GoFundMe drive to pay for her legal costs from this frivolous lawsuit -- to which I hope you will be able to donate.

But what Miller may not have realized, given his apparent unfamiliarity with critical thinking, is that there is a phenomenon called the Streisand effect.  It involves someone objecting to negative publicity, and their objection bringing far more attention to that publicity than it otherwise would have had.  It got its name, of course, from singer Barbra Streisand, who became furious over an aerial photograph of her house that had been taken by an obscure California photographer, and sued him to have it destroyed -- resulting in the photograph being circulated worldwide, appearing in countless articles and blog posts, including on the Wikipedia page about the Streisand effect.

Gives new meaning to the phrase "pick your battles."

Barbra Streisand's house, posted here just because I can.  [image copyright © 2002 Kenneth & Gabrielle Adelman, California Coastal Records Project, www.californiacoastline.org, and courtesy of the Wikimedia Commons]

So let's see if we can invoke the Streisand effect here.  Miller wants his day in court?  Fine.  How about we skeptics pull together, and not only support Guttormson's GoFundMe drive, but circulate and repost her two videos in which she criticized Miller?  When I looked at them this morning so I could link them to this post, they had only 11,000 and 2,400 views each.

That is far too few.

So take a look at Guttormson's YouTube videos (links posted above).  Post them on Twitter and Facebook and wherever else you can think of. They're well worth watching on their own merits, of course; she's hilarious, and her biting commentary on Miller's content and delivery style got some belly laughs from me.  Besides the pleasure of watching Miller's lawsuit completely backfire, it'd be nice to see more people exposed to this kind of skeptical approach of woo-woo claims.

Funny to think, then, that the efforts of a guy who claims to "work miracles" might be to bring much wider attention to a woman who works to demolish such claims.  Now wouldn't that be a miracle?

A chocolate war

I spend a lot of time on this blog railing at the internet as being a conduit for nonsense.  But today, I have a positive story, a wonderful story, about a Norwegian skeptic, some woo-woo chocolate makers, and an unsuccessful attempt by the latter to bully the former into silence.  [Source] [Source]

Xoçai is an American chocolate company.  Besides having a brand name that sounds like a Klingon death threat, they have a seriously New Age/alternative health slant on their marketing, and make a variety of wild claims about what their product can do for you.  The following advertisement was widely distributed in Norway:

Here's the translation:

DO YOU LIKE CHOCOLATE?
Millions of people all over the world eat chocolate every day. Unfortunately not all chocolate is healthy, but a healthy alternative does actually exist. Xoçai chocolate products don’t just taste nice; they’re also very healthy because of the high antioxidant-content.
XOCAI HEALTH CHOCOLATE:
- Three bites cover your daily need of antioxidants
- No preservatives
- No added wax or fillers
- No artificial coloring
- No artificial sweeteners
- No refined sugar
- Caffeine and sugar free
- Beneficial for diabetics
- Gluten and lactose free
- ORAC and Kosher certified
ANTIOXIDANTS:
- Strengthen the immune system
- Help against fatigue and give extra energy
- Improve memory and concentration
- The antioxidants catechin and phenols, as well as the vegetable antioxidants flavonoids, can prevent different forms of cancer, heart disease and the formation of blood clots
- Balances blood glucose levels and are beneficial for diabetics
- Can help against skin disease, e.g. psoriasis.
- Cleanse the body of toxins and improve digestion
- Can help against osteoporosis and calcium deficiency
- Can help against depression and early aging
- Prevent inflammation of blood vessel walls
- Prevent infections
- Can stabilize blood pressure

Yes, Xoçai is actually claiming that eating their chocolate is "beneficial for diabetics" and "can prevent cancer."  I suppose that at least we should be thankful that at least they didn't include "helps to remedy the aftereffects of Dementor attacks."

Anyhow, a Norwegian blogger, who (for reasons that will become obvious) has preferred to remain anonymous, challenged these claims.  (My sources, links posted above, gave him the pseudonym "Morten" and I will stick with that to avoid confusion in case you are interested in reading further about this.)  Morten questioned not only the unsupported medical claims but also Xoçai's sales model, which is an Amway-style MLM (Multi-Level Marketing) approach.  Shortly after he wrote his piece, he received the following email:

Hello,

As an association for over 9 000 Norwegian Xoçai-members, we have over the last year received over a hundred complaints from our members concerning your blog www.[anonymous].no

Most of our members seem to think enough is enough when it comes to your defamatory claims about the product and brand name Xoçai, the company MXI Corp. and the representatives of the company – thus everything you have written on your blog for some time now has been sent to the company’s lawyers in the USA – where these are currently preparing a lawsuit on the grounds of your untrue claims that have damaged the brand name and product Xoçai, the company MXI Corp. in the USA and the company’s representatives.

From the signals we have received it will be a seven digit lawsuit, and that’s not in Norwegian «kroner». This because the company now wishes to make an example once and for all, and such create precedence for other countries in Scandinavia and Europe.
We have also been asked on numerous occasions to account for your blog and person on our website, which we now have done on the grounds of information sent by our members. You can read more on: www.sjokoservice.no

We are of course aware that the company [anonymous company] doesn’t have any responsibility for your blog – but as it can be documented that a lot of your activity on the blogpage has been during work hours, we assume it is with your employer’s [anonymous company] knowledge and blessing in accordance with your terms of employment.

In the light of your cynical activities it must be admitted that this isn’t the best advertisement for the company [anonymous company] and your co-workers, neither now nor when the process starts.

Best regards

Foreningen Sjokoservice Norge

The email was also sent to his employer and various coworkers.

Sjokoservice Norge, the Norwegian legal arm of Xoçai, followed this up by a post on their own website that included Morten's name, place of employment, telephone number, and address, and a sly suggestion that Xoçai employees might want to "contact (him) directly."

Then it got worse.  Sjokoservice Norge sent Morten a second email, with an attachment that included Morten's address, the names of his parents, siblings, and wife, and a direct statement that the information was being sent out to nine thousand Xoçai employees!

Morten contacted Xoçai's representatives, asking them to elaborate on which claims he had made that they considered incorrect, and saying that if they could prove that he had misspoken, he'd amend or remove the post.  Sjokoservice Norge said that it was too late, that they had already initiated a lawsuit, but hinted that they might be willing to stop pursuing legal action if Morten deleted his posts and removed all mention of the company from his blog.  Morten caved, and removed the posts.

So far, I guess the message is: "don't make a woo-woo mad."  And at this point in reading the source material on this story, I'm remembering all of the snarky posts I've done in the past about various weird claims, and wondering if maybe I should change my name and move to a small uncharted island off the coast of Mozambique.  But then, I continued reading, and found that a wonderful thing happened.

Have you ever heard of the Streisand Effect?  It occurs when someone attempts to censor or suppress a story on the internet, and as a result causes the story to become viral.  (The name comes from a 2003 lawsuit by Barbra Streisand that attempted to force photographer Kenneth Adelman to remove an aerial photograph of her California mansion from an online photograph collection; the photograph was viewed six times before the lawsuit was filed, and 420,000 times afterwards.)  Well, in their heavy-handed, mafia-style bullying of a blogger who asked too many questions, Xoçai may have triggered the same thing.  Morten's original posts, which he removed when Xoçai threatened him, have been translated and posted on a mirror site (read them here and here).  As far as Sjokoservice Norge, which was acting as Xoçai's brass-knuckles organization in Norway, chairman Terje Babsvik and his brother, Jon-Atle Babsvik, have denied any knowledge of the threatening emails to Morten, and Roger Meyer, Sjokoservice Norge's spokesperson, has "gone on vacation" and "is impossible to get a hold of."  The whole thing has bounced into the skeptics network worldwide, and has been featured on The Baloney Detective, Letting Off Steam (you should definitely check this one out and read the responses by Xoçai drones; they come off sounding like scary Scientologists), and Sharon Hill's wonderful site Doubtful News, among many.

Of course, a rich corporation like Xoçai is probably not going to be seriously harmed by this -- although it'd certainly be nice if they stopped making unsubstantiated (and almost certainly false) medical claims in their advertisements.  And Xoçai has attempted to put the quietus on the story by flooding Google with stories that use the keywords "Xoçai," "threatens," and "blogger," but lead you to links that basically state how wonderful their product is, and how it "threatens" rival and inferior chocolate brands, so much so that many "bloggers" mention it.  Thus far, I'd have to call this Chocolate War a draw.  But even if it doesn't knock them back as hard as I'd like, it does lead me to one cheering conclusion; given the chance, the internet can be a force for rationality.

Oh, and also: don't piss skeptics off.  We generally know how to do research, and we're pretty good at arguing from a factual basis.