The specific area that Diego Fernandez-Duque, Jessica Evans, Colton Christian, and Sara D. Hodges researched was neurobabble, in particular the likelihood of increasing people's confidence in the correctness of an argument if some bogus brain-based explanation was included. Fernandez-Duque et al. write:
Does the presence of irrelevant neuroscience information make explanations of psychological phenomena more appealing? Do fMRI pictures further increase that allure? To help answer these questions, 385 college students in four experiments read brief descriptions of psychological phenomena, each one accompanied by an explanation of varying quality (good vs. circular) and followed by superfluous information of various types. Ancillary measures assessed participants' analytical thinking, beliefs on dualism and free will, and admiration for different sciences. In Experiment 1, superfluous neuroscience information increased the judged quality of the argument for both good and bad explanations, whereas accompanying fMRI pictures had no impact above and beyond the neuroscience text, suggesting a bias that is conceptual rather than pictorial. Superfluous neuroscience information was more alluring than social science information (Experiment 2) and more alluring than information from prestigious “hard sciences” (Experiments 3 and 4). Analytical thinking did not protect against the neuroscience bias, nor did a belief in dualism or free will. We conclude that the “allure of neuroscience” bias is conceptual, specific to neuroscience, and not easily accounted for by the prestige of the discipline.
About two years ago I got interested in the idea that you could feed light pulses through the brain with your eyes closed and sound and music at a certain frequency. Your brain waves would dial into it and then you could dial the instrument down so that you would decrease the brain wave frequency from what it is normally in the waking state. And then you could slowly dial down the brainwave frequency to what it would be in the dream state, which is called theta, and then you even dial further down into delta.
Then we have the following twofer -- an excerpt of an article by Deepak Chopra that appeared on Dr. Oz's website:
Try to eat one of these three foods once a day to protect against Alzheimer’s and memory issues.
Wheat Germ - The embryo of a wheat plant, wheat germ is loaded with B-complex vitamins that can reduce levels of homocysteine, an amino acid linked to stroke, Alzheimer’s disease and dementia. Sprinkle wheat germ on cereal and yogurt in the morning, or enjoy it on salads or popcorn with a little butter.
Black Currents [sic] - These dark berries are jam-packed with antioxidants that help nourish the brain cells surrounding the hippocampus. The darker in color, the more antioxidants black currents [sic] contain. These fruits are available fresh when in season, or can be purchased dried or frozen year-round.
Acorn Squash - This beautiful gold-colored veggie contains high amounts of folic acid, a B-vitamin that improves memory as well as the speed at which the brain processes information.
So I suppose that the only way to protect yourself against this kind of nonsense is to learn some actual science, and be willing to read some peer-reviewed papers on the subject -- which includes training yourself to recognize which sources are peer-reviewed and which are not.
But doing all this research myself leaves me feeling like I need some breakfast. Maybe a wheat germ, black currant, and acorn squash stir-fry. Can't have too many antioxidants, you know, when your hippocampus is having some frequency problems.









